> *This is the first in a series of posts. The next posts in the series is [What Do We Mean by Small Data](http://blog.okfn.org/2013/04/26/what-do-we-mean-by-small-data/)*
There is a lot of talk about “big data” at the moment. For example, this is Big Data Week, which will see events about big data in dozens of cities around the world. But the discussions around **big data miss a much bigger and more important picture**: the ***real*** opportunity is **not** **big data**, but **small data**. Not **centralized “big iron”**, but **decentralized data wrangling**. Not **”one ring to rule them all”** but **”small pieces loosely joined”**.
Big data smacks of the centralization fads we’ve seen in each computing era. The thought that ‘hey there’s more data than we can process!’ (something which is no doubt always true year-on-year since computing began) is dressed up as the latest trend with associated technology must-haves.
Meanwhile we risk overlooking the much more important story here, the ***real revolution***, which is the **mass democratisation** of the means of access, storage and processing of data. This story isn’t about large organisations running parallel software on tens of thousand of servers, but about more people than ever being able to collaborate effectively around a **distributed** ecosystem of information, an ecosystem of **small data**.
Just as we now find it ludicrous to talk of “big software” – as if size in itself were a measure of value – we should, and will one day, find it equally odd to talk of “big data”. **Size in itself doesn’t matter** – what matters is having the data, of whatever size, that helps us solve a problem or address the question we have.
For many problems and questions, small data in itself is enough. The data on my household energy use, the times of local buses, government spending – these are all small data. Everything processed in Excel is small data. When [Hans Rosling shows us how to understand our world through population change or literacy](http://blog.okfn.org/2012/09/21/demand-carbon-dioxide-data-says-hans-rosling-to-open-data-advocates-at-okfestival/) he’s doing it with small data.
And when we want to **scale up** the way to do that is through **componentized small data**: by creating and integrating **small data “packages”** not building **big data monoliths**, by **partitioning problems in a way that works across people and organizations**, **not** through creating **massive centralized silos**.
This next decade belongs to **distributed models not centralized ones**, to **collaboration not control**, and to **small data not big data**.
Want to create the real data revolution? Come join our [community](http://okfnlabs.org/) creating the tools and materials to make it happen — sign up here:
*This is the first in a series of posts about the power of Small Data – follow the [Open Knowledge Foundation blog](http://blog.okfn.org), [Twitter](https://twitter.com/okfn) or [Facebook](https://www.facebook.com/OKFNetwork) to learn more and join the debate at [#SmallData on Twitter](https://twitter.com/search/realtime?q=%23SmallData).*
### Further Reading
* [Nobody ever got fired for buying a cluster](http://research.microsoft.com/apps/pubs/default.aspx?id=179615)
* Even at enterprises like Microsoft and Yahoo most jobs could run on a single machine. E.g. median job size is 14GB at Microsoft and 80% of jobs are less than 1TB. At Yahoo estimate median job size is 12GB.
* “[Ananthanarayanan et al][anan]. show that Facebook jobs follow a power-law distribution with small jobs dominating; from their graphs it appears that at least 90% of the jobs have input sizes under 100 GB,” the paper states. “Chen et al. present a detailed study of Hadoop workloads for Facebook as well as 5 Cloudera customers. Their graphs also show that a very small minority of jobs achieves terabyte scale or larger and the paper claims explicitly that ‘most jobs have input, shuffle, and output sizes in the MB to GB range.'”
* [PACMan: Coordinated Memory Caching for Parallel Jobs][anan] – Ganesh Ananthanarayanan, Ali Ghodsi, Andrew Wang, Dhruba Borthakur, Srikanth Kandula, Scott Shenker, Ion Stoica