Jonathan Gray

Dr. Jonathan Gray is author of Public Data Cultures and Reader in Critical Infrastructure Studies at the Department of Digital Humanities, King’s College London. He is also Cofounder of the Public Data Lab; and Research Associate at the Digital Methods Initiative (University of Amsterdam) and the médialab (Sciences Po, Paris). More about his work can be found at jonathangray.org.

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  • Jonathan

    I agree that transparency is generally a good thing.But this article illustrates the pitfalls of a debate where data and analysis is being ignored, as much as it does the case for more data.

    You say “As you’ll probably know, many of the world’s biggest companies – from Amazon to Apple, Google to Starbucks –have been accused of avoiding tax by setting up complex international networks of shell companies, and defining legal relationships and shifting assets between these companies in a way which means that, overall, they pay as little tax as possible. “

    This isn’t quite right. What they have been primarily accused of is paying less tax than appears to be morally defensible; not of doing anything illegal, secretive or even particularly unusual.

    The problem of secrecy afforded by complex networks of shell companies (which should be addressed through beneficial ownership rules, I agree) as Chris Taggart highlights, is that it enables companies to hide illicit financial flows and other misdeeds, and avoid legal measures to bring them to justice and recover assets.

    I don’t think this is what the Amazon, Starbucks and Google cases are about. Rather, they arose because the companies have high revenues but pay low taxes in the UK …”therefore they must be doing something dodgy and hiding it” (goes the reasoning). But the thing is that corporate tax isn’t paid on revenues but on profits so comparing these two data points is meaningless (and therefore our initial moral instincts may not be reliable guides on the matter…).

    So what are they actually doing?

    Amazon does not pay much tax in the UK. It makes all its sales across Europe through its Luxembourg business, making profit there rather than setting up a separate “permanent establishment” (PE) in every country where it sells to and running a wholesale-retail between them.

    Starbucks has not paid any UK tax, due to loss making years (and losses carried forward into profitable years). It is alleged that Starbucks have boosted these losses through profit shifting, by paying interest on intercompany loans, paying a markup on the coffee it buys through Switzerland and paying a royalty for the use of the Starbucks brand. None of this is hidden from the taxman, and its
    all subject to regulation.

    Google does not pay much tax in the UK. It books its advertising sales in Ireland instead of setting up a PE in every country in Europe. During the Parliamentary Committee questioning it was accused of having a PE in the UK because it has sales staff here, but it responded that HMRC have had a good look at these
    arrangements and say they do not constitute a PE.

    Apple has a big store of cash from non-US profits which it keeps offshore rather than repatriating it back to the US where it would be taxed. This is reported in its annual accounts.

    These do not appear to be cases of tax evasion or abuse run amok because of secrecy. They are companies that, as far as we can tell, are acting within the spirit and the word of the law but coming up with tax numbers that ‘feel wrong’.

    Of course there may be arguments to change the law (e.g. from a transfer pricing system to unitary taxation). But looking at the numbers, I am not sure that these are the best companies with which to make that case.

    Amazon’s annual report for 2012 shows they made $61 billion of sales and had costs of over $60 billion, so income before tax was $544 million. The provision for tax in the accounts is $428 million (78%!) – overall after tax & investment they made a $38 million loss. (http://phx.corporate-ir.net/phoenix.zhtml?c=97664&p=irol-reportsannual) –

    Similarly for Starbucks, Ben Saunders has looked at the data in some detail and found at odds with public perception (e.g. http://www.taxation.co.uk/taxation/blogs/embrace-irony-starbucks,
    http://bensaunderscta.wordpress.com/2013/06/25/starbucks-tax-avoidance-the-story-so-far/ ) The surprising finding is that paying royalties from Starbucks in the UK to the Starbucks in the Netherlands increased the company’s overall tax liability rather than decreased it.

    Amazon, Google et al are not representative of ‘many of the world’s biggest companies’ (or indeed the world’s worst tax evaders) what they are is some of the world’s best known American brands. Sometimes pressure focused on brands can shift the needle where regulation is ineffective. Sometimes it can be used to drive pressure for better regulation. But sometimes it can be a distraction.

    These storm-in-a-teacup cases highlight the danger that public outrage may be focused on the wrong companies and is not being informed by robust analysis of the data we have.

    For me, the exciting thing the open data movement is not just about getting more data into the public domain, but also about using it robustly, and getting numbers and analysis into public debate. Analysis of data allows us to get beyond simple which-side-are-you-on good guy/bad guy heuristics than we often rely on for judgement.

    I would love for the OKFN to convene a broad discussion about what kind of tax information should be in the public domain, and how it can best be used.

    At the same time I don’t think we should rely on ‘many eyes’ for tax compliance. Payment of taxes is matter for the rule of law and the first priority must be to make sure that tax authorities around the world have the information and capacity they need to track down and prosecute those involved in tax evasion, fraud, corruption and money laundering.

    Starbucks may be the kind of company that can be embarrassed over its tax affairs (even when there appears to be nothing dodgy going on), companies that are really up to no good are more likely to be both immune to that kind of pressure and too obscure to attract public attention.

    • Maya,

      Nowhere in the article do I allege that the major companies that you have mentioned are doing anything illegal. I am well aware of the distinction between illegal evasion and legal avoidance. But I do disagree with you in that just because what they are doing may be legal – and, as you comment, may not be that unusual – this does not mean it is right or acceptable. There are times when there may be a gap between what is right and what the law says. This gap is what makes change possible and, sometimes, necessary.

      I also think that this gap – between what is legal and routine on the one hand, and what is right on the other hand – is precisely why more company information should be opened up to public scrutiny. Official processes may often focus on detecting and tackling illegality, and may have limited scope for dealing with things which are legal but nevertheless wrong. Hence increasing scrutiny from the public, the media and civil society organisations – and public pressure for reform.

      • Yes I agree with the principle – something may be legal and still not
        right, and sometimes the role of data is to show up that inconsistency so we can push for a change in the law.

        I just think that the Amazon/Starbucks/Google cases really don’t
        illustrate this – so they are not a useful guide to policy reform.

        From what i can see tax bills took up 78% of Amazon’s consolidated income in 2012. Starbucks made a loss in the UK, which meant it had no tax to pay here, but by paying royalties
        to the company in the Netherlands it increased its overall tax liability.

        I still can’t figure out what is it that they have done which is legal but wrong?

        If we see more and better information as a solution, we have to be open to looking at the data and changing our minds (I assumed Starbucks, Amazon etc… were bang to rights when I first read
        the stories, but then I looked at the data…)

        Global Integrity estimate $5.86 trillion of illicit financial flows were lost from developing countries from 2001 -2010 due to crime, corruption, tax evasion, and other illicit activity – data that helps to tackle the gap in legal enforcement seems like the most serious priority.

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